What You'll Learn

• Introduction to Esports & Gaming: This section will cover the history and evolution of esports, explore current market trends, and identify major players and stakeholders within the industry.

• Esports Ecosystem: The esports ecosystem encompasses the teams, players, athletes, organizations, tournaments, leagues, streaming platforms, and content creators that make up the industry.

• Monetization Strategies: Esports and gaming monetization strategies include sponsorships, partnerships, advertising, brand integration, and merchandising and product sales.

• Investment & Funding: Venture Capital in Gaming Startups, Esports Team Investments, Sponsorship & Advertising Revenue

• Esports Team Management: Coaches, Analysts, & Support Staff, Player Contracts & Negotiations, Player Development & Training

• Tournament Management: Planning & Logistics, Budgeting & Financial Management, Sponsorship Activation At Events

• Designing & Building Esports Arenas, Technology & Equipment, Fan Engagement Strategies, Event Production & Broadcasting

• Intellectual Property in Esports, Trademarks, Copyrights, & Licensing, Player Contracts & Rights, Compliance & Regulations

• Esports Ethics & Governance, Fair Play & Sportsmanship, Anti-Doping Policies, Esports Industry Associations

• Building & managing a Gaming Brand: Storytelling & Narrative in Gaming, Social Media & Community Engagement, Influencer Marketing in the Gaming Industry

• Game Development & Publishing: Overview of the game development process, Concept to release & publishing strategies, Mobile, PC, & Console Platforms